Compelling, multi-channel, customer-first marketing campaigns crafted to deepen brand affinity, build loyalty, and create a seamless customer experience across brand touchpoints. Leveraged data insights on customers to effectively target acquisition and retention audiences through the execution of the Long Haul Model.

Revolutionized digital martech stack, including email marketing, website, social media, digital program book, SEO, digital advertising, and more to move the marketing team into a digital and mobile-first mindset for campaigns. Audited and revitalized social media channels to centralize platform management and enable improved insights on content performance and follower engagement.

Researched, developed, tested, and implemented new workflows and processes powered by industry-leading software and technology solutions to streamline and strengthen daily marketing operations in partnership with colleagues, direct reports, and external partners. Leveled-up email marketing platforms, social media management, Tessitura CRM and eCommerce site, project management, and more to drive increased revenue and consistent customer growth.